Unilever and Use of the Finance Function to Drive Growth

Abstract: This 13 page paper is based on a case study supplied by the student. The writer examines how and why you were able to drive growth, utilizing a balanced scorecard approach, with the changes driven by the finance functions within the company. The concept and use of the balanced scorecard is discussed, and considered in the context of the Unilever case study looking at the way that decisions were made that lead the firm to success. The bibliography cites 13 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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