Immo and the Smartphone Launch

Abstract: This 8 page paper is based on a case study provided by the student. Immo are a company specializing in security, surveillance and communication equipment. They have developed a new type of smartphone which combines communication technology with personal protection. The paper considers whether or not the product to be launched, looking at the potential target market or markets, the characteristics of those markets, whether or not the product should be standardized or differentiated in the way in which marketing may take place. The bibliography cites 3 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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