Research Tools for Starbucks

Abstract: This 3 page paper looks at four different tools that could be used for research. Starbucks wants to introduce a new fruit juice drink, but will need to undertake primary research and suitable research tools need to be identified. Two quantitative tools, questionnaires and an internet survey and two qualitative tools, personal interviews and focus groups are described and compared. The bibliography cites 3 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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