Uses & Gratifications Approach / Why We Use the Media

Abstract: A 15 page research paper in which the writer discusses today's popular mass media (television, radio, & print) and assesses reasons why people tend to use each of them more than others. In doing so, this report inherently focuses its background attention upon the uses and gratifications approach -- offering proof that the theory is a valid one. Demographic data concerning media audiences is analyzed and the results of a small-scale survey conducted by the writer are discussed (copy of the survey questionnaire is provided). Several illustrative charts and graphs are included (if receiving by e-mail, you MUST be able to download file attachments in order to view these !) Bibliography lists 12 sources.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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