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The 'Smurfette Principle' & Today's Gender-Biased Media

Abstract: Nearly three decades after the 'Feminist Movement' and the initiation of the Equal Rights Amendment, much of the entertainment media is still reflecting lower-level roles, even subordinate roles for women. This 4 page essay explores 'The Smurfette Principle' in terms of various preschool television shows. The similarity of today's storylines to those of 25 and more years ago is astounding. . . a rather incredible fact in light of the feminist movement. Gender bias is alive and well in entertainment media. No bibliography.


Catagory: General

Subcatagory: Communications, Media, Theory, Etc


 

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