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Abstract: A 25 page research paper examining the question: "Does mass media affect the image of Christmas?" The writer traces the history of Santa Claus, examines the importance of Christmas shopping for retailers, reviews the types of media that affect the meaning and image of Christmas providing quotes from a number of sources, and reaches a relevant conclusion based upon the research. Extensive bibliography is included.
Catagory: General
Subcatagory: Communications, Media, Theory, Etc
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