Mass Media and Communication Messages in the Japanese Tourists' Perceptions of Hawaii

Abstract: This 5 page report discusses a variety of communication, marketing, and economic issues associated with Japanese tourism in Hawaii. Specialized channels of communication, as well as mainstream media in Japan, have created an image of the Hawaiian Islands that has little to do with unique cultural aspects or even the natural beauty of Hawaii and much more to do with shopping and the opportunity for the party of a lifetime. The message has had to be radically altered to address value and cost benefits of vacation in Hawaii. Bibliography lists 7 sources.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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