The Fluidity of Identity and Consumerism

Abstract: This 14 page paper discusses the assertion that "identity in the contemporary world is mediated by consumption and consumer choice is regarded as the key variable in transforming identity from a 'solid' to a 'liquid' condition, from one in which work and class are the main determinants to one in which identity is 'nomadic' and can be expressed through a diverse range of tribal affiliations". This is critically discussed. The bibliography cites 11 sources.

---

Catagory: Race, Politics & Society

Subcatagory: Sociology, Social Work, & Counseling

---