Communication: Gramsci's Hegemony

Abstract: 7 pages in length. Outlets of mass media are nothing if not powerful. Its hegemonic nature affords significant influence over the general public as well as virtually every institution in the nation, a level of control that not even the president of the United States can claim. The extent to which Gramsci's theory of hegemony explicates the power inherent to mass media is both grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological control and authority they inherently possess. This does not make them infallible, however, when it comes to the ethical tenets of their collective power, inasmuch as the hegemonic influence of information they dispense is, in the eyes of Marxist theory, often the product of coercion, agenda or ulterior motive. Bibliography lists 3 sources.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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