Marketing Computer Hardware in Germany

Abstract: This 10 page report discusses marketing of computer hardware in Germany. Prices in Germany have been low, due to the fact that the market has a great deal of competition, with small local suppliers playing a role in this market. Computer 'supermarkets' have also had a great deal of success in selling personal computers inexpensively in Germany. However, numerous factors such as import/export regulations, the overall economy situation of Germany, exchange rate risk, transportation and other factors that have an impact on marketing and distribution are discussed. Bibliography lists 13 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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