Planning a Petroleum - Convenience Store Business & Managing it

Abstract: A 6 page paper discussing the various issues surrounding the hypothetical case of an individual who plans to, in 8 years, become the vice president of a petroleum/convenience store. The issues to be examined and explored involve the many aspects of marketing. Personal marketing, active advertising, sales promotions, public relations, international marketing, organizing and evaluating marketing effort, and ethical involvement. Bibliography lists 5 sources.

---

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

---