Marketing Music and Software CDs in Saudi Arabia

Abstract: A 10 page marketing plan. Soft Sound is a compact disc (CD) division of a medium-sized computer manufacturer doing limited business in Saudi Arabia. The company carries both music and software CDs and wishes to establish itself as an independent company in Saudi Arabia, branching out into other Gulf States countries from that beginning point. The paper discusses the economic, cultural, legal and social environments of the country, and follows with marketing mix including product, pricing, promotion and distribution strategies. Bibliography lists 8 sources.

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Catagory:

Subcatagory: Israel & The Middle East

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