Market Audit and Competitive Market Analysis: Gatorade in Nigeria:

Abstract: Gatorade, a subsidiary of Quaker Oats Company, is considering the market feasibility of Nigeria. Careful consideration has led to a need for a formalized market audit and analysis. The key to success in the Nigerian market is identifying solid opportunities, establishing close personal ties and being patient. This 8 page paper provides a market audit and analysis geared specifically for Gatorade and the sports drink industry for Nigeria. Considerations are dichotomized into product and market in order to facilitate a complete review. Bibliography lists 9 sources.

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