PC Direct And Indirect Marketing Channels

Abstract: A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. Bibliography lists 14 references.

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Subcatagory: Business Plans & Technical Writing Samples

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