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Abstract: This 12 page paper answers three questions concerning behavioural finance. The first question looks at how and why a choice might be made when there is a certain amount of money and then a risk with a 50% chance of doubling the money and a 50% chance of loosing it all. The second question considers the rational model of efficient market hypothesis and considers whether this or behavioural finance is most accurate. The last question uses behavioural finance to explain the boom and bust cycle seen in stock market, such as with the dot com fall. The bibliography cites 16 sources.
Catagory: Money & Banking / Corporate Finance
Subcatagory: Accounting & Personal Finance