Public Relations; The Case of Richard Branson and Virgin

Abstract: This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate massages regarding the brands. The bibliography cites 13 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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