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Abstract: 9 pages. Tobacco companies have been using advertisements to influence people to purchase their products despite many of the rulings against this. The tobacco industry uses many subtleties in their advertising that are seemingly innocent but are in reality just as influential as ever. This paper looks at the way advertising can influence the public with and without their knowledge. The three brands that are emphasized herein are Camel, Marlboro and Lucky Strike. Bibliography lists 7 sources.
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Subcatagory: Business Ethics
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