STRETCHING THE EASY BRAND

Abstract: This 5 page paper hypothesizes what the next product will be for the Easy dot com company. Using the concept of brand stretching, this paper delivers strong examples for the next Easy dot com company. Also included are details for the potential company in analyzing an idea's potential for market penetration. Bibliography lists 5 sources.

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Catagory:

Subcatagory: Economics And Economic Theory

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