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The Need for Public Self-Awareness in Advertisiong or Public Relations Campaigns

Abstract: This 5 page paper discusses the statement "self-awareness and co-orientation by members of a public are necessary conditions for communication to occur in any public relations campaign or programme". The writer argues for and against this statement before coming to a conclusion. The bibliography cites 10 sources.


Catagory: General

Subcatagory: Communications, Media, Theory, Etc


 

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