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Abstract: 10 pages in length. Assessing the job functionality of America and Mexico's directors of marketing, it is important to take into account the vast differences in economics, technology and education. Both directors strive for a better profit margin, lower competitor interchange and stronger presence within the particular industry; however, the manner by which each one goes about reaching these objectives is directly associated with his country's resources. Bibliography lists 8 sources.
Catagory: Business Management & Management Theory
Subcatagory: Business - Management
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