The Value of Personal Selling

Abstract: A 9 page paper discussing the evolution of the impersonal sales environment engendered by the need for organizations to operate more efficiently and by the growth of the Internet. The rash of advances in technology has been wonderfully useful for competent marketers, but the fact remains that a completed sale is the goal. As sales and marketing become more technologically oriented, the old face-to-face sales scenario becomes more valuable than ever before. Bibliography lists 10 sources.

---

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

---