Advertising and Gender Roles

Abstract: 5 pages in length. It is nearly impossible to escape gender stereotypes, for they exist all throughout society. Advertisers especially seem to draw upon assumptions about male and female roles. Such intolerance has even been experienced from one's own significant other. From where do such harmful and often distorted images originate, and why have they not decreased over the past several decades? If one considers the fact that each person is a product of his own environment, it is easy to see that the influence of his surroundings is critical to forming his gender image. Attitudes are spread from generation to generation, community to community and person to person; there is virtually no way to avoid becoming tainted in a society that harbors negative or pre-formed stereotypes. Bibliography lists 4 sources.

---

Catagory: General

Subcatagory: Communications, Media, Theory, Etc

---