Trends in Marketing Practice

Abstract: A 5 page research paper that contrasts and compares three business books-- Built to Last by James Collins and Jerry Porras; Microsoft First Generation by Cheryl Tsang; and The 22 Immutable Laws of Branding by Al and Laura Ries. Each of these books covers a slightly different aspect of the business world, but collectively they offer an overview of what it takes to succeed in today's tough global marketplace. No additional sources cited.

---

Catagory:

Subcatagory: Business Management & Management Theory

---