Strategic Plan for an Intercollegiate Athletic Program

Abstract: A 15 page paper outlining a plan to promote the "other" collegiate sports. The "big three" - football, basketball and baseball - gain most of the attention given collegiate sports, with baseball trailing at a significant distance. There are nearly two dozen other intercollegiate sports recognized and regulated by the NCAA, however, and most receive far less attention from local fans and media. Increasing budgetary constraints result in increased financial pressures on these other sports, and the five-year plan presented here addresses ways to increase community awareness of and support for these sports. The primary approach is a "grass roots" effort in which players and coaches visit local public and private schools, inviting students to attend their games. Tickets are required but will be freely given for two years, becoming more scarce in subsequent years so that competitions will be generating gate receipts and the teams will be contributing to their own financial support. Bibliography lists 13 sources.

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Catagory: Issues In Coaching

Subcatagory: Sports & Issues In Sports Management

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