Dow Corning: A Case Study

Abstract: 3 pages in length. This is a series of five questions involving the negative impact Dow Corning felt after the silicone breast implant controversy. The airing of the "Face to Face with Connie Chung" program was a one-sided one which pitted the public against Dow Corning, and is one the corporate giant has not yet recovered from.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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