Considerations in International Marketing

Abstract: A 5 page paper discussing determinations of international markets' attractiveness for accepting specific US products such as personal computers, candy bars and tennis racquets. While the mechanisms and philosophies of marketing remain consistent around the globe, practical application can vary in response to several stimuli. Cultural views are important of course, but many of the world's nations simply operate on different standards than those of the US, such as is the case with most of the world's electrical supply. Marketers must understand the differences between the domestic and target international market if they are to succeed in distributing their product there. Bibliography lists 4 sources.

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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