McDonaldization/ The Gap v. a Boutique

Abstract: A 5 page research paper that examines George Ritzer's theories on rationalization that he terms "McDonaldization." Ritzer bases his theories on the model of rationalization provided by sociologist Max Weber. The writer applies these theories by examining how business is conducted at a Gap store v. a small boutique. Bibliography lists 3 sources.

---

Catagory:

Subcatagory: Issues In Sociology/Mixed

---