Review of "A Year of Building a Better Understanding"

Abstract: A 6 page paper reviewing an article appearing in Canadian Banker. The article gives evidence that the higher ideals of marketing can and do apply to conditions today and that they can be valuable for those receiving the message that marketers seek to convey. It describes the Canadian Banker Association's "Building a Better Understanding," a public education program designed to educate citizens in available financial services and in better managing personal finance. Bibliography lists 1 source.

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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