Fast Food Industry

Abstract: A 15 page paper that provides an overview of the fast food industry. The paper includes: executive summary, history of the fast food industry beginning with White Castle in 1916, the key players today, major success and growth factors, financial data, trends, such as multi-branding, and the future prospects for the industry, and an analysis. Bibliography lists 12 sources.

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Catagory:

Subcatagory: Marketing Case Studies

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